Friday 29 December 2017


“To Amanda, Thanks for the good hospitality and service provided. It was very informative and everything is very smooth. All the best to eClarity and hope to see you soon again!’ – Tian Sheng
Thank you Tian Sheng for celebrating love with #eClarity, congratulations on your engagement. May your life and times together always be blessed with love and care.


“Thanks Amanda for your smart explanation & professional service!” – Brandon
Thank you Brandon for celebrating love with #eClarity, congratulations on your engagement. You make a wonderful couple. Wishing that this be just the start of a long and wonderful journey.


“Thanks for the great service & recommendation! Will confirm recommend friends.” – Leng Teng
Thank you Leng Teng for celebrating love with #eClarity, congratulations on your engagement. May you always fill each other’s life with love. 


Thank you Zhi Yang for celebrating love with #eClarity, congratulations on your engagement. Through the storms of life, may your love for one another be steadfast and strong. Wishing you joy and happiness. Congratulations & best wishes!

Wednesday 27 December 2017

Like the flowers in a garden, sapphire comes in many colors. Blue, followed by pink, are the most popular colours.

Fine pink sapphires regularly command top prices, purple sapphires are often heat-treated to achieve a more valuable pink or red hue. Recent years have seen an increase in the supply of yellow and orange sapphires from East Africa. Green sapphire is readily available. Colorless sapphire is sometimes marketed as a natural substitute for diamond.


Photo: Jeffrey Scovil. Courtesy: GIA. Resource: Amanda. #eClarity

Friday 22 December 2017



 “Dear Amanda & team, we really appreciate the time & effort taken to help us in choosing our engagement & wedding bands. All the best! Thank you!” – Christopher & Teresa

Thank you Christopher & Teresa for celebrating love with #eClarity. Congratulations to you both on your very special day! May your wedding be filled with special memories you can treasure forever!

Thursday 21 December 2017


Put a smile on her face with a precious pearl bracelet this Christmas. 

Genuine cultured pearls with pinkish overtone and rose gold clasp. Price starts from $288. 

To order, send a message to 98331220

Tuesday 19 December 2017

“Dear eClarity and Amanda, thank you for your patience & attention during our purchase of our wedding ring. We love our wedding ring & will definitely come back to purchase another solitaire.” – Walter & Jae 😉


Thank you Walter & Jae for celebrating love with #eClarity. May your life filled with plenty of love, happiness prosperity and togetherness!

Monday 18 December 2017


Discover the perfect #bespoke gift by #eClarity.

eClarity’s customized tanzanite jewellery for a gorgeous lady and her loved one.

Tanzanite and #diamonds - #Tanzanite 16.36 carat ring, 5.97 carat ring, 2.35 carat earrings, 13.43 carat pendant, 11.03 carat bangle, with total more than#10carat of 1,010 pieces #roundbrilliant#perfectcutdiamonds.

Thursday 14 December 2017

“Kashmir” describes sapphires that have a violetish blue to pure blue hue, with moderately strong to vivid saturation and medium-dark tone. Minute inclusions can give the gem a velvety luster and desirable softness, and also intensify its color. The color is often referred to as “cornflower blue”. “Kashmir” is widely regarded as the finest-quality blue sapphire.

“Burmese” describes sapphire that have a slightly violetish blue to blue hue, with moderately strong to vivid saturation and medium to dark tone. Their blue can be more intense and saturated than “Kashmir” sapphires, but it lacks the velvety luster. They might appear somewhat inky under incandescent light. The color is often described as royal blue. These are considered very-fine-quality sapphires.

“Ceylon” and “Sri Lankan” refer to sapphires that generally have a violetish blue to blue hue, with slightly grayish to strong saturation and light to medium-light tone. The light tone means they can return more light to the viewer’s eyes. As a result, these sapphires tend to have greater brilliance than darker-toned sapphires.

“Kanchanaburi” describes sapphires that are generally blue to slightly greenish blue, with light to dark tone. Less saturated stones typically have a grayish appearance. Most of them have minute inclusions that cause a milky appearance. They’re similar in color to Sri Lankan sapphires, but not as brilliant.

“Thai” describes sapphires that are violetish blue to slightly greenish blue, with medium-dark to dark tone. Dark tone often reduce brilliance and conceals saturation and hue. The stones are often described as inky blue or blue-black.

“Australian” refers to sapphires that are violetish blue to very strongly greenish blue, with medium-dark to very dark tone. They often show strong greenish blue pleochroism. The dark tones result in a serious reduction in brilliance, so they’re often described as inky blue.


Photo, Courtesy: GIA. Resource: Amanda. #eClarity
#Diamondearrings scintillating with 2 round brilliant diamonds 0.63 carat in 18k white gold. (E00232) #earringscollection


#Diamondearrings scintillating with 2 round brilliant diamonds 0.33 carat and 16 round brilliant diamonds 0.34 carat in 18k white gold. (E290) #earringscollection 



Tuesday 12 December 2017


“Hello Amanda & Team, Thanks for the wonderful & memorable experience with this once in a lifetime choice (: will definitely recommend #eClarity to ALL my friends & relatives. Wishing you all the best & greater heights in your business! Best Regards” – Caleb & Jeslyn


Thank you Caleb & Jeslyn for celebrating love with #eClarity, congratulations! May your wedding be filled with special memories you can treasure forever!

Tuesday 5 December 2017

“Thank you for patiently explaining and in crafting the ring.” – Gary & Doreen

Thank you Gary & Doreen for celebrating love with #eClarity. Best wishes on this wonderful journey, as you build your new lives together.

“Dear Amanda & Team, It has always been an enjoyable & comfortable shopping experience with you guys. Glad eClarity has been a part of my proposal, wedding band & accessories journey! Appreciate all. Loves,” – Ian & Jing Hui

Thank you Ian & Jing Hui for celebrating love with #eClarity. A romantic journey begins with marriage. Congratulations to your marriage and best wishes always!

“Dear Amanda & eClarity staffs, Thank you for creating the rings for us. Appreciated for the help & idea to introducing the propose ring. I love it very much.” – Queenie & Dave

Thank you Queenie & Dave for celebrating love with #eClarityMay the love and happiness you feel today shine through the years. 

Monday 4 December 2017


Ruby sources are scattered throughout the world, with concentrated mining areas in Asia and Eastern Africa.


Photo: Peter Johnston. Courtesy: GIA. Resource: Amanda. #eClarity

Friday 1 December 2017

"Dear Amanda and Team, Thank you for helping us to choose our wedding bands. Your team and yourself have been so helpful and patient to our needs and request. Thank you once again." – Brian & Collette


Thank you Brian & Collette for celebrating love with #eClarity. May you have the wedding of your dreams and the happiest of marriages!

eClarity Event - Wedding Band Talk - eClarity x Between App 11.11.2017




















Thursday 30 November 2017

The Most Meaningful Moments - Guest Notes

“Thank you for your service and will recommend to my friend” – Elvin

“Thanks Amanda& Team for the great service!" – Daniel & Meow

“Dear Amanda and Team, Thank you for your help and thoughtfulness through the process of choosing rings. Your advices have made the process a lot more comforting and less stressful! Cheers" - Marcus & Silin

Wednesday 29 November 2017



Diamond ring scintillating with 11 round brilliant diamonds 0.46 carat in 18k gold, white. (RETN567) #eClarity

Schedule an appointment to select a ring for her @ our gallery in Ngee Ann City, text (65) 98331220 to book an appointment.

Friday 24 November 2017

Customization Art Pieces - Wedding Bands

May your holidays be calm, tender and bright with #eClarity heartwarming sparkles.
Discover bespoke proposal ring designs to add to your eClarity Wish List. To schedule an appointment text +65 9833 1220 #diamondring #willyoumarryme

Tuesday 21 November 2017

The Most Meaningful Moments - Guest Notes

"Dear Amanda & team, thank you for the services!" 
– Karen & Vincent  

"Dear eClarity team, thanks for the patience & excellent service to us. We are very pleased with the wedding bands received! Thanks again ðŸ˜Š” 
– Whye Wan & Cassandra 

“Dear Amanda and team, thank you for making the ring selection such a lovely experience. We love the rings 😊 Merry Christmas! Cheers.” 
– Mark & Vanessa

“To Amanda and team: thank you so much for the recommendation of wedding bands. We finally found what we like and are grateful for your assistance in our journey.” 
– Chun Kiat & Veronica 

Thursday 16 November 2017


Important stones often require the use of individual stone papers with padded inserts. Important information about the stone can be printed on the paper’s exterior. Photo: Joel Beeson. Courtesy: GIA. Resource: Amanda. #eClarity

Wednesday 15 November 2017



eClarity has the honor to be featured on Singapore’s leading wedding forum - #SingaporeBrides once again. The article “eClarity tale of love with diamonds and wedding rings” detailed the loving journey of ring selections at #eClarity. Amanda Koo


Here's the full article -
https://singaporebrides.com/articles/2017/11/eclarity-diamond-wedding-ring-customisation/


“Whether you are a groom-to-be looking for a diamond engagement ring or a soon-to-be-wed couple shopping together for your wedding bands, it’s perfectly normal to feel a little lost when it comes to ring shopping. After all, diamonds and ring settings are not daily conversation material for the average person. Thankfully, grooms-to-be and soon-to-be-wed couples can learn how about diamond ring and wedding bands shopping from experienced diamond jewellers like eClarity.


Founded singlehandedly by Amanda Koo, a GIA certified gemologist, in 2005, eClarity is an online and in-store diamond jewellery designer who specialises in the expression and celebration of love in the jewellery they craft, be it wedding jewellery such as engagement rings, wedding bands, bridal jewellery and traditional dowry gifts known as Si Dian Jin, anniversary or baby shower gifts.


From a young age, Amanda aspired to be an entrepreneur. After graduating from the National University of Singapore and GIA as a graduate gemologist, she started off with participating in flea markets and selling on eBay before moving on to create her own brand, eClarity.com.sg, before moving on owning a diamond gallery in Orchard. Motivated by the desire to revolutionise bespoke wedding jewellery in Singapore, and to empower the expression of love, Amanda drew connections and confidence through her three generations of entrepreneurial heritage, her professional corporate experience and niche academic knowledge, and launched the first online diamond store in Singapore with a realtime diamond database in 2005.


Today, with more than 20,000 pieces of GIA certified diamonds and more than 500 designs of physical wedding bands in various alloys of platinum and gold, and unique options of finishes to choose and customise from, and more than a decade’s worth of experience in guiding lost grooms-to-be and soon-to-be-wed couples in creating their engagement rings and wedding bands, eClarity is the go-to place for to learn about diamonds, wedding rings and quality gemstones. It is this academic consultation, coupled with heartwarming service and one-of-a-kind customised jewellery, that makes eClarity an award-winning online and instore jeweler in the region.


At the start of each appointment, an eClarity-trained professional spends some time getting to know the couple, especially the personality and preferences of the bride-to-be, their budget, and their love story. “eClarity is all about the expression of love in jewellery, so it’s very important for us to get to know the groom-to-be or the soon-to-be-wed couple better in order to craft a ring of love for them,” Amanda stresses. “This is especially important if we are tasked to create an engagement ring, since most of our grooms-to-be look to us for advice on the size of the diamond and the design of the ring. In order to offer them the most accurate and meaningful suggestion, I would normally request to see a handful of the bride-to-be’s photos to get a better grasp of her preferred style.”


Grooms-to-be and soon-to-be-wed couples also get to be hands-on during their appointment. As Amanda or an eClarity representative shares their knowledge and experience in diamond selection and wedding ring shopping with her groom-to-be or soon-to-be-wed couple, they get to see, touch, appreciate and try on diamonds or other precious gemstones and wedding rings as she walks them through the basics of diamond and wedding ring shopping. “They get to learn about the 4Cs of a diamond and how to prioritise them, and the broadness and the six different finishings of a wedding band. After that, we’ll talk about ring settings and how to choose one based on their personality, style and functionality of the ring, whether it is for sophisticated events only or daily wear.”


Such personalised service is what makes eClarity a cut above the rest and contributes to their success. On top of that, what continuously makes them stand out among other customised and commercial jewelers is their innovative spirit. Unique to eClarity is the hammered antique matte finishing and the champagne gold colour, made out of an alloy of 75% gold, the highest concentration of gold in a modern ring. The hammered antique matte finishing is a one-of-a-kind finishing because it is almost fully handcrafted without over reliance on machine intervention, making each ring a unique masterpiece that is original and meaningful. “The handcrafted ring symbolises love with perfect imperfections,” Amanda shares.


“To make a perfect ring with perfect angles and finishes is not difficult with today’s advanced technology. But to make an artistic and personalised ring, that’s time-consuming and dependent on skills,” Amanda shares. “Our hammered antique matte rings are entirely handmade by our skilful craftsmen, and are constantly revised until artistic imperfection is achieved. Paired with a scintillation of diamonds, the effect of a hammered antique matte ring is truly fairytale-like.”
More than just a bespoke jeweller and gemologist, Amanda, who has a Masters in counselling, sometimes takes on the role of a counseller when her couples cannot agree unanimously on a single ring design and colour. “There have been occasions where couples can’t agree on one ring design after a long discussion. What we’ll do is to create a customised ring that is half of what the groom-to-be likes and half of what the bride-to-be likes,” Amanda shares. Her sincerity, earnestness and kindness, in turn, has earned her a following of loyal customers-turned-friends over the years.”